Developed in Uttar Pradesh • Grounded in Soil

Our Team & Village Grassroots

Built and engineered in Uttar Pradesh. We are a collective of technologists, field researchers, and women SHG coordinators from Lucknow, Balrampur, Varanasi, and Gorakhpur dedicated to zero-middlemen rural commerce.

Core Stewards

People Bridging Soil & Technology

Each team member has deep roots across UP's handicraft villages and artisan welfare.

XYZ

XYZ

Founder & Lead Architect

📍 Uttar Pradesh

Developing Gaanv by Mittilok to connect UP's Terai belt (Balrampur, Shravasti) and Purvanchal artisan clusters directly with conscious buyers.

FounderUP Heritage
Dr. Ananya Mishra

Dr. Ananya Mishra

Craft Heritage & GI Specialist

📍 Varanasi, Uttar Pradesh

Folk art researcher from BHU, Varanasi. Oversees GI tag authentication and documentation of indigenous UP crafts.

Artisan VerificationUP Heritage
Radhika Verma

Radhika Verma

Terai & Balrampur Cluster Head

📍 Balrampur, Uttar Pradesh

Working at grassroots with Tharu tribal women SHGs across Balrampur and Bahraich. Mobilizing Moonj grass and hand-embroidery clusters.

Grassroots MobilizerUP Heritage
Virendra Singh Rawat

Virendra Singh Rawat

Artisan Logistics & Fair Trade Lead

📍 Gorakhpur, Uttar Pradesh

Manages safe packaging, quality standards, and immediate direct bank payouts from Gorakhpur to all 75 UP districts.

Fair Payouts & OpsUP Heritage
Grassroots District Presence

Field Centers in the Heart of Uttar Pradesh

Rather than operating from detached tech hubs, our operational backbone is embedded in UP's traditional craft centers.

Balrampur & Shravasti (तराई अंचल)

Tharu Tribal Women Collectives (थारू जनजाति)

Sikki & Moonj Grass Weaving, Tharu Kasuti Needlework

Community Size180+ Women
Khurja & Bulandshahr

Mitti Srijan Mahila Mandal

Food-Safe Ceramic Cookware, Terracotta Planters

Community Size65+ Potters
Varanasi & Azamgarh

Purvanchal Bunkar Mahila Samiti

Katan Silk Weaves, Nizamabad Black Terracotta

Community Size140+ Weavers
Sonbhadra & Mirzapur

Kole & Baiga Forest Guilds

Natural Lac Bangles, Hand-knotted Mirzapur Wool Dhurries

Community Size95+ Artisans

Are you an artisan or SHG based in Uttar Pradesh?

We provide zero-fee onboarding, free product cataloging, and direct escrow bank payments for makers across all 75 UP districts.

Explore The Crafts →